Introducing the smartest, most advanced and most human-like, speech-enabled AI Super Agent on the planet! Super Agent Model (SAM) AI-powered Ultimate AI Smart Receptionist, created and purpose-built for New Zealand small businesses and service professionals.
Book a demo to experience the Smart Receptionist's level of superb communication skills!
Make professional, warm, charming, delightful and impressive customer service a reality, for every caller!
Advanced Intelligence
Human-level comprehension, reasoning, critical thinking, memory and speech capabilities.
The Ultimate AI Receptionist
Never miss a call for a job again! Let your charming, perfectly human-like, natural speech, Kiwi-accent-speaking Smart Receptionist professionally engage with callers, build rapport, get all the job details, answer questions and filter out unwanted calls while you work, rest or play. The Smart Receptionist is ready for work. Never miss a job again!
MISSED CALLS
Missed calls mean missed opportunities.
Letting voicemail* answer the phone, or calling missed calls back later, leads to a loss of potential new business and can cause a lot of extra stress when jobs are already with the competition by the time you get to them.
*According to a recent survey, 80% of customers looking for a service business will simply call the next one on the list if they get a voicemail or no answer.
On the job while every call is answeredJob details and summaries ready between jobs
SUPER AGENT MODEL (SAM)
Perfect Human Level Communication
Your dedicated Super Agent Model powered Smart Receptionist is a highly intelligent, well-spoken, always-on solution that answers every call promptly and professionally. Whether you're busy with customers or away from the phone, it ensures your business stays responsive and connected at all times.
No more missed opportunities. The Smart Receptionist takes care of customer inquiries and excels at delivering exceptional service. You can focus on what matters most: growing your business.
Keep the Work Flowing with a SAM Smart Receptionist
Improve your productivity by up to 20% or more by not having to answer phone calls, and book more jobs to grow your business. On average our clients report an increase of 24% in revenue due to the Smart Receptionist answering calls instantly and professionally. The effectiveness of advertising increases dramatically, as you can capture every job lead perfectly!
When you're busy working, every missed call could be a missed job. Your Smart Receptionist has your back, answering calls, taking messages, and handling customer enquiries while you focus on getting the work done. It keeps your business looking professional and ensures you're always one step ahead, even when you're off the phone.
Professional, Engaging and Warm
The Smart Receptionist makes life easy! With advanced AI and machine learning capabilities, the Smart Receptionist adapts to your unique needs, providing a seamless, personalised experience for every caller. It's like having a dedicated, highly trained and capable assistant available 24/7 to handle your incoming communications.
NEVER MISS A JOB AGAIN
Every unanswered ring could be your next big project.
Lost Revenue
Potential clients quickly move to the next business in their search results.
Damaged Reputation
Customers expect immediate responses in today's fast-paced world.
Work Disruption
Constantly answering your mobile disrupts the day and impacts your focus on good, skilled work.
Lifestyle Impact
Calls after hours and at night could be lucrative but impact leisure and rest time.
Smart Receptionist is your 24/7, Super Human Agent Model AI-powered call handler, built specifically for you. A must-have for busy NZ small businesses. Whether you're with a client, on site, or driving between appointments, Smart Receptionist answers your calls perfectly, takes messages, pre-books jobs and appointments, and filters out time-wasters, so you can focus on work, family or play. Professional, reliable, and always on call, it's like having a back-office team supporting you.
Call Recordings, Summaries & Transcripts · Access From Your Phone · Always Available, Always Professional
ANNA - ADVANCED NEURAL NETWORK ARCHITECTURE
Super smart, ultra-fast responding.
ANNA powers the Super Agent Model, or SAM, for super smart, ultra-fast responding, hyper-real, human-equal or better performance and customer experience. Your dedicated Super Agent Model based Smart Receptionist comes equipped with a host of advanced capabilities that easily outperform any traditional answering services, human receptionists or any other AI systems.
Perfectly Human AI?
The ANNA powered Super Agent Model or SAM makes the perfect "Smart Receptionist". With natural speech and voice exactly like a genuine, smart, professional, caring human being and is a virtual "Digital Person" with a unique name, personality, skills, knowledge and human speaking voice. All of these traits can be customised for your unique SAM, according to your specifications. Your unique Smart Receptionist, is a real individual and one of a kind "Digital Person".
Human Level IQ of 130
Our Advanced Neural Network Architecture (ANNA) AI understands the most complex requests and scenarios. ANNA powered SAM's easily deliver accurate solutions and intelligent answers to all questions and requests. There is nothing a SAM can't handle verbally, there is always a professional answer that shines the best light on your business, providing perfect service and building strong relationships with customers and other callers.
Emotional Intelligence (EQ)
Recognises the caller's subtle emotions and adapts tone and speech delivery accordingly, providing empathetic responses that make customers feel valued and understood. This helps to build genuine friendly connections, foster trust, satisfaction, loyalty and REPEAT business for years to come. We pre-train your SAM with decades of industry and service experience.
Handles up to 20 Calls Simultaneously
Never miss another opportunity with huge call capacity. Your Smart AI receptionist manages peak periods effortlessly with no wait times for callers. Advertising? Natural disaster? Capture every single lead with automated precision, a friendly conversation and a smile. Customer service perfection, every time. Perfect AI employee with more industry knowledge than any senior human receptionist.
24/7 Availability for Phone Calls
Capture all after-hours enquiries and emergency calls when many competitors are unavailable, expanding your business beyond traditional business working hours. Your SAM Smart Receptionist will have the job waiting in the mobile app for you to confirm, reschedule or decline, when you are ready to start your day.
Call Recording & Transcriptions
Review exact conversation details, with full call recordings, full text transcription and smart action summaries that highlight key information, allowing you to prepare before returning customer calls. Conveniently and quickly access all Smart Receptionist call recordings, transcriptions and summaries on the go, in the mobile app.
Job Pre-Booking or Semi-Auto Scheduling
Fills your calendar by booking or pre-booking jobs, just call back to confirm time, reducing back-and-forth communications and ensuring your schedule stays busy and organised. With the recordings, call summary and transcripts, planning your workload and resources could not be easier or more transparent. Jobs will be waiting for you to confirm, reschedule or decline, when you are ready. You decide when it is convenient for you to speak to clients and customers.
Memory - Know Your Customers
The Super Agent Model is equipped with repeat customer interaction recognition and perfect conversational memory. If a call gets disrupted, the Smart Receptionist will remember the caller and what was discussed when they call back. If a customer calls back at a later stage there may be references to earlier interactions, if helpful to the conversation or building the relationship. Nothing worse than calling someone back and they can't remember you from 1 minute ago!
Eliminate Spam Calls and Time Wasters
Say goodbye to the days of wasted time dealing with spam calls and time-wasting inquiries, and hello to a streamlined, AI-powered solution that puts your business first. Our advanced smart receptionist is designed to be your digital gatekeeper, screening all calls. Sophisticated natural language processing capabilities enable your SAM to quickly identify the nature of each call and respond accordingly, ensuring that your valuable time is spent on the most important matters.
It's the smart, charming and reliable "Receptionist" your business has been missing. With a SAM-powered Smart Receptionist, you'll never have to worry about missing a job opportunity or important business update again. Cutting-edge technology and natural language processing capabilities ensure that SAMs completely understand the context of each call perfectly and instantly respond accordingly.
HEAR IT
Electrician sample call
INTERACTIVE DEMO
Hear ANNA answer a call for Uira Electrical.
A two-minute sample call for an example electricians business, recorded with natural New Zealand voices. Press play to listen, or step through the transcript.
Press play to start the sample call.
Uira Electrical is a fictional example business. Voices are AI-generated samples; a live AIIT deployment is tailored to your business and runs on your real phone number.
ONE AGENT · EVERY CHANNEL
SAM works every channel — automatically.
SAM
Voice is where SAM started, but it is only the beginning. The same Smart Receptionist that answers your phone also takes care of SMS, website live chat, email, WhatsApp, Facebook Messenger, Instagram Direct, Telegram, Discord and many more channels — all handled automatically, with the same warm, professional personality your callers know.
One agent, every channel your customers use. A customer can start on Instagram, continue by SMS and finish on a phone call — SAM keeps one continuous conversation across all of it, so nothing is lost and nobody has to repeat themselves. Every channel feeds the same diary, the same job details and the same follow-ups.
However your customers prefer to get in touch, SAM is already there — replying in seconds, qualifying the enquiry, collecting the details and pre-booking the work, 24/7. You stay in control: only the conversations that truly need you reach your phone, and every thread is ready to review in the app whenever it suits you.
Voice Calls
Natural conversation on a real phone number, day and night.
SMS & Texts
Instant replies, reminders and confirmations by text.
Website Live Chat
Answers website visitors while they are still browsing.
Email
Reads, drafts and follows up on customer emails for you.
WhatsApp
Handles enquiries, photos and bookings in the chat people use.
Facebook Messenger
Replies to every page message, instantly and on brand.
Instagram Direct
Turns DMs and story replies into booked jobs.
Telegram
Fast, secure conversations for tech-savvy customers.
Discord
Community and team channels answered around the clock.
TikTok
Replies to comments and DMs while your videos keep working.
YouTube
Answers questions under your videos and in DMs.
LinkedIn
Professional enquiries answered the moment they arrive.
X (Twitter)
Mentions and DMs handled without you lifting a finger.
Apple Business Chat
Reaches customers right inside Messages on iPhone.
Google Business Chat
Answers people who find you on Search and Maps.
Viber & Signal
Private-messaging customers get the same great service.
Snapchat & Pinterest
Visual channels become new leads, not missed messages.
Slack & Microsoft Teams
Keeps B2B and partner conversations moving automatically.
AND MANY MORE
SignalWeChatLINEKakaoTalkZaloSkypeZoomGoogle ChatMicrosoft TeamsRedditThreadsBlueskyMastodonTwitchTumblriMessageRCS Business MessagingKikFeishuWhatsApp Business API
Channel availability depends on the platform and plan, and new channels are added as the technology grows. Tell us which channels your customers actually use and we will make sure SAM covers them from day one.
Every enquiry gets an instant, helpful response — no channel left waiting.
Qualifies Every Enquiry
SAM asks the right questions and sorts serious customers from time-wasters.
Books Into Your Calendar
Appointments and jobs are pre-booked automatically, without double-bookings.
Confirms, Reminds & Follows Up
Customers get confirmations, reminders and polite follow-ups on every channel.
Collects Photos & Details
Addresses, photos and job specifics arrive with the enquiry, ready to quote.
Hands Over to a Human
Urgent or sensitive conversations are flagged and passed to you instantly.
Grows Your Reputation
Review requests and happy-customer follow-ups go out automatically.
Speaks Their Language
Answers in the language your customer started the conversation in.
One Thread, Every Channel
The same customer keeps one conversation history across all channels.
Only What Matters Reaches You
Spam, bots and time-wasters are filtered before they ever reach your phone.
Instagram DMSMS follow-upVoice callDiary booked
Answering a message is the easy part. SAM follows through: it qualifies the enquiry, books the job, sends confirmations and reminders, chases the occasional quiet customer with a friendly follow-up, and asks happy clients for a review — the whole journey, on every channel, without you touching a thing.
HOW IT WORKS
Your Perfect Digital AI Employee
Calls Come In
You simply forward your calls to your Receptionist-SAM landline and your dedicated Smart Receptionist answers instantly with a warm, friendly professional greeting perfect for your business. How exactly is entirely up to you!
Conversations
The AI Receptionist handles enquiries, collects details, and builds rapport just like a good human receptionist would. Your Smart Receptionist is fully trained in your business's ins and outs. She/he knows and perfectly understands all NZ laws and regulations.
All Calls Recorded
All information is accurately captured, transcribed, recorded, summarised and organised for you in the mobile app for easy access from your smartphone. Instantly know about any job detail. Easily maintain perfect job and customer records.
You Get Control
Review all conversations when free and respond to leads or calls when it suits you. Smart Reception means you can take action when you are ready! Ignore spam, unwanted or promotional calls. Smart Receptionist charms the next customers, with the utmost professionalism and efficiency 24/7.
PERFECT FOR BUSY NZ SMALL BUSINESSES
Work, family or play — without missing a call.
Never Miss Opportunities Again
Over 80% of potential customers who get a voicemail will call the next service provider. Every call could be an opportunity for your business. With Smart Receptionist in your business you'll never lose another job to voicemail again. When you're busy with a client or out on the job, your Smart Receptionist is working hard on the phone. Advising, selling, pre-booking work and keeping everyone happy!
Work On Your Terms & Your Time
Take back control of your schedule and your life. Leave the phone off or silent to focus on the work, family or play, without guilt. Review calls and leads when it suits you, without the pressure of answering your phone while working. Enjoy the peace of mind that comes from knowing your digital worker is attending to all customer calls perfectly. You are in full control of who you speak to or not.
Grow Your Business with Perfect Service
With every call answered instantly and perfectly by the Smart Receptionist, your professional image is guaranteed. Your reputation will benefit from perfect customer service, and your customer satisfaction and lead conversion will increase. You choose which customers receive immediate attention, and you can prioritise follow-ups. Schedule jobs based on urgency, profitability or size.
After-hours calls handled, evenings kept free
TRUSTWORTHY AI
Compliant & Secure
Built on enterprise-grade software architecture and servers, with industry-leading guardrails against AI hallucinations (fabricated output). You can trust your SAM to be 100% accurate and reliable. Multiple cyber security layers keep your and your customers' data safe. Best-in-class security standards with GDPR, HIPAA and SOC 2 compliant technology. World-leading performance by all metrics.
You can rest assured that your incoming communications will be managed with the utmost care and attention, allowing you to focus on what truly matters: growing your business and serving your valued customers and clients.
SAM VS. HUMAN EMPLOYEE
Super Agent Model (SAM) vs. Human Employee
When it comes to running your business efficiently, the choice between digital and human workers makes all the difference. See how our Super Agent Model outperforms traditional employees in every critical area:
Smart Receptionist-SAM
Human Employees
Always Available Works 24/7/365 without any breaks, holidays or time off
Limited Availability Limited to 8-hour shifts, requires weekends, holidays, and annual leave
100% Reliable Never late, never absent, 100% consistent performance
Variable Reliability Subject to tardiness, absenteeism, and performance fluctuations
Perfect Health Never gets sick, never needs sick days, never goes home early
Requires Sick Leave Requires sick leave, susceptible to illness and burnout
Positive Attitude Always positive, never argumentative or moody. Always shines with best mood and manners
Mood Swings Subject to mood swings, workplace conflicts, personal and attitude problems
Fast Training Trained fast with perfect information retention of any data and details
Lengthy Training Requires weeks/months of training with imperfect recall
Predictable Cost Fixed, low (5% compared) predictable weekly cost with no increases
Perfect Memory Remembers every detail of every bit of learned knowledge and customer interactions with perfect recall
Limited Memory Forgets details, requires notes, and has inconsistent and very limited recall of past interactions, if any at all
Expert Knowledge Equipped with industry expertise equivalent to decades of hands-on experience and decades of customer service experience
Variable Expertise Knowledge gaps, inconsistent experience levels, and requires ongoing training, management and supervision
100% Compliant Always follows all your rules and protocols with perfect accuracy and compliance
Compliance Risks Prone to errors, misunderstandings, and occasional protocol violations
Unwavering Loyalty Never leaves, never sues, always operates with your best interests in mind, in every single task and customer interaction
Loyalty Concerns May resign, pursue legal action, or prioritise personal interests over the company's, or worse, go to the competition
Low Cost - 5% of Human Employee $1 an hour x 24 = $24 a day at 24 hours on the job! NO employee related costs or management, PAYE, HR, admin, phone, office, sickness & holiday pay and coverage and no other employee related costs & time investment!
Expensive Cost(s) $30 an hour x 8 = $240 a day at 8 hours on the job. $30 an hour x 24 = $720 a day at 24 hours on the job. Add employee related costs and management, PAYE, HR, admin, phone, office, sickness & holiday pay and coverage and all other employee related costs & time investment!
Why settle for the limitations, unpredictability, and high costs of human staff when your business can benefit from the perfect reliability of a custom SAM Smart Receptionist!
"In today's fast-paced business world, every second counts. That's why it's crucial to have a reliable system in place to handle your incoming calls efficiently and effectively."
THE DIFFERENCE
How a Smart Receptionist Makes all the Difference
Perfect Call Answering
Your dedicated AI Smart Receptionist answers calls instantly with a warm, friendly tone that reflects your business personality. Unlike voicemail or overseas call centres, our AI creates a personal connection with every caller and attends to their needs with enthusiasm and genuine care.
Business Know-How
Your Smart Receptionist knows everything about your business, services, and industry specifics. It can answer common questions, give support, provide quotes for standard jobs, upsell services and explain your processes, just like you would.
Automatic Transcription
Every conversation is recorded and transcribed, giving you a complete record of client requests, details, and requirements as text and recorded audio; check details anytime. No more scribbled notes or forgotten details.
Easy App Access
Review all interactions through our mobile app or in the browser on the website portal. Sort calls by urgency, job type, or location to efficiently organise your follow-ups and workload. Every single call is recorded, fully transcribed and summarised. Data is securely stored on a cloud server with full access to your data.
WHAT CLIENTS THINK
What Clients Think
"I was missing about 5 calls a day while on jobs. Since getting the AI smart receptionist, I've increased my job bookings by around 25% and clients love that they always get an answer. It's like having a full-time office person at a fraction of the cost."
Mike T. - Electrician, Auckland
"The call transcriptions are brilliant. I can quickly scan through what the client needs before calling them back, which makes me sound more professional and prepared. No more playing phone tag or forgetting details."
Sarah L. - Plumber, Wellington
"As a one-man business, I was constantly stressed about missing calls while working. Now my Smart Receptionist takes perfect transcripts and messages, and I can respond when I'm free. My work-life balance has completely transformed."
Dave K. - Carpenter, Christchurch
"The Smart Receptionist has been a game-changer for my construction business. It captures all the job details, and never misses a call even when I'm on noisy building sites. My clients are impressed with the professionalism, and I've seen my conversion rate improve significantly."
James R. - Builder, Auckland
GETTING STARTED IS SIMPLE
Getting Started Is Simple
Easy Sign Up
Complete our simple online form with your business details. No complicated paperwork or long-term contracts required. We've designed the process to be quick and easy with busy small business owners like you in mind. Say goodbye to the headaches of manual call handling and hello to the power of AI-driven efficiency.
Personal Customisation
Tell us all about your business, services, and exactly how you want calls to be handled. Who exactly is your perfect employee? What kind of person? How old? What gender? What sort of manners? Personality? Background? We'll create a custom name, unique personality and unique individual human voice with your preferred (Kiwi is standard) accent, according to your specifications for your completely customised SAM. 100% individual, there will not be another AI Receptionist like it or comparably intelligent and human-like. We then develop, train, program, extensively test, deploy and configure your customised, unique Smart Receptionist to perfectly represent your business and capture exactly the information you need from callers.
Activate
We set up and completely manage everything for you. All you need to do is activate, by entering billing details into the system, download the app, and set call forwarding on your business phone to the new number. That's it! Activating your Smart Receptionist couldn't be easier. With our simple, user-friendly setup process, you'll be running in a few minutes. No complex installations or lengthy training required — easy, seamless integration with your existing business operations. Our team of experts is standing by to guide you through every step of the activation process, ensuring a smooth and hassle-free experience from start to finish. We've got you covered with personalised support tailored to your unique needs. Our streamlined setup process ensures you can get your new Smart Receptionist working in your business with minimal effort, time and without any hassle — so you can keep focusing on your work while never missing a call again.
Your SAM Receptionist will be completely unique — ONE OF A KIND — custom-designed with a personalised voice, personality, and capabilities specifically for your business needs. We'll create a unique Individual AI Super Agent Model for you.
Experience the magic of a truly unique, individualised human voice speaking in your preferred accent — while Kiwi is our default, the choice is yours — all designed to create a SAM that is distinctly yours. Your SAM is a truly one-of-a-kind digital receptionist, unlike any other solution; your SAM will be a completely unique creation, crafted with your specific needs and preferences in mind.
From the ground up, your Super Agent Model will be custom-tailored to your business. We'll develop a distinct personality, a memorable name, and a captivating backstory that will make your SAM stand out. Through specialised sales training, your SAM will be equipped with the skills and knowledge to handle your incoming communications with the utmost professionalism and efficiency.
The true magic lies in your SAM's voice. Infused with a distinctive human-like quality (48MHz, State of the Art, Super Realistic Synthetic Voice™, fine-tuned on real human speech samples), your SAM's voice will be tailored to your preferred accent — whether it's the classic Kiwi charm or something more unique. "She'll be alright mate" — YES, your SAM speaks KIWI (if you want it to).
The attention to detail ensures that your Smart Receptionist will not only sound incredibly real, but will also perfectly represent your brand and create a lasting impression on every caller. Rest assured, there will never be another AI receptionist quite like or as good as your custom SAM. It is the most intelligent, capable, advanced AI Receptionist solution available in the world and uniquely made your own, serving your valued customers and clients. We develop, train, program, extensively test, deploy and configure your customised, unique Smart Receptionist to perfectly represent your business and capture exactly the information you need from callers. 100% Satisfaction is guaranteed!
Limited time "May Special Offer" for selected NZ small businesses to save 25% on your Smart Receptionist's development and implementation costs.
Expert Help · 24/7 Support
Local NZ-based team and personal account manager.
24%
Average workload increase reported by our small business clients, as a direct result of hiring our Smart Receptionist.
60 Minutes
The time needed from you to get your star AI Employee recruited, hired, trained and ready for perfect customer service and support. We know you are busy and we respect your time!
Cost is just $1/Hr*
*Plus development & set up charge.
Don't let another profitable job go to a competitor because you couldn't answer the phone. Your perfect AI Employee is ready to start working for you in just a few weeks, ensuring you capture every opportunity while maintaining the work-life balance you deserve.
Smart Receptionist — Super Agent Model Features and Benefits Summary
Experience the perfect blend of cutting-edge ANNA powered AI Agentic SAM technology with the personal touch of a highly experienced, super friendly human receptionist, designed specifically for busy small businesses.
Manages Calls Intelligently
Equipped with terabytes of industry and business-specific knowledge, your Smart Receptionist makes the most out of every customer interaction.
Takes Detailed Notes
Captures all details from every call, providing accurate transcriptions so you know exactly what your customers need before calling them back.
Recognises Returning Customers
Remembers previous callers and their history with your business, creating a personalised experience that builds customer loyalty.
Never Misses a Job Opportunity
Ensures every potential job is captured while you're busy, preventing leads from going to competitors because of missed calls.
Improves Work-Life Balance
Allows you to disconnect when needed without worrying about missing important calls, transforming your personal time quality.
Scales With Your Business
As your business grows, your AI receptionist grows with you — add services, update information without additional staffing concerns.
Ready in Just 4 Weeks
Your digital employee can be recruited, hired, trained and ready for perfect customer service with minimal time investment from you, usually around a 1–2 hour time investment for a 30-minute discovery call with our team and collecting business-specific information for AI training data.
Cost-Effective Solution
All the capabilities of a full-time receptionist at a fraction of the cost, with no sick days, holidays or HR issues to manage. The smart receptionist costs around 5% of a human equivalent to run 24/7 and needs no management or care.
Local Support Service
Backed by a New Zealand-based technical support team and a personal account manager for any questions or assistance you need.
Smart Scheduling Integration
Seamlessly connects with your existing calendar and scheduling systems to book appointments without double-bookings or conflicts.
Mobile App Access
Receive instant call recordings, text transcription and summaries of all calls and messages directly to your mobile device, allowing you to prioritise responses and schedule while on the go.
Multi-Language Support
Engages with customers in multiple languages, expanding your business reach to New Zealand's diverse communities.
Call Analytics & Insights
Provides valuable data on call volumes, peak times, and customer inquiries to help you make informed business decisions.
Enhanced Privacy & Security
Maintains strict confidentiality standards and data protection, keeping your customer information secure and compliant with privacy regulations.
Service Area Awareness
Understands your service boundaries and can immediately inform callers if they're outside your coverage area, saving time on non-viable leads.
All the benefits of a dedicated human receptionist and more at a fraction of the cost! No more worrying about missed opportunities. Your SAM powered Smart Receptionist is always on the job, ready to handle your incoming communications with the utmost professionalism and efficiency. Experience the peace of mind that comes with knowing your business is in capable, AI-driven hands.
Never Miss a Call Again!
The Smart Receptionist ensures your business never misses an important call, allowing you to focus on what matters most. Book a demo today — experiencing is believing!
Browse 81 Typical SAM Roles — from receptionist and claims specialist to compliance, sales and operations — each a Digital Employee powered by ANNA and managed by AIM.
