Omnichannel integration
Deploy one SAM across voice, web chat, messaging, SMS and email while maintaining a consistent service experience.
AIIT SUPER AGENT MODEL
A Digital Employee designed around a real role.
A Super Agent Model is a Digital Employee created in the AIM Agent BuildLab, powered by ANNA—the Advanced Neural Network Architecture developed by AIIT and the Alphera Media Group—and managed through Enterprise AIM. Each SAM combines conversation, knowledge, documents, workflow and approved system actions around a defined role.
SAMDIGITAL EMPLOYEE
VOICECHATEMAILSYSTEMSWHY SAM
More than a single-purpose AI assistant.
A SAM is configured as a role: it understands the job, the channels it serves, the information it can use, the actions it may take and the moments that require a person.
Multimodal intelligence
Understand and work with text, speech, images and documents so the Digital Employee can handle richer, more complete requests.
Advanced neural intelligence
Use ANNA to retain relevant context, follow natural conversation flow and respond within the boundaries of approved knowledge.
Human-centred interaction
Recognise conversational signals, adapt tone appropriately and make the transition to a person clear when judgement is needed.
Enterprise controls
Apply access boundaries, policy rules, confirmations, audit trails and human review to sensitive journeys.
Role-specific Digital Employees
Shape each SAM around a defined role, its approved knowledge, connected systems, operating procedures and escalation paths.
CONNECTED INTELLIGENCE
One Digital Employee. Every relevant channel.
SAM can continue a customer journey across phone, web chat, SMS, email, WhatsApp, Messenger, Instagram and approved business channels without treating each contact as an isolated event. The same approved knowledge, workflow rules and identity can support every touchpoint.
Multimodal capability adds another layer. A customer can speak, type or provide a document or image where the journey allows it. SAM can interpret the available information, gather what is missing and route exceptions with useful context.
AIM — AIIT Agentic Intelligence Management — directs teams of these Digital Employees, providing analytics, governance and controlled expansion across the organisation.
SAMDIGITAL EMPLOYEE
VOICECHATEMAILSYSTEMSCOMPARISON
Designed for complete work, not isolated answers.
Generic assistants can respond to prompts. A role-specific SAM combines conversation with knowledge, controls and connected actions.
Role-aware Digital Employee
- Connected service across customer channels
- Text, voice, image and document understanding
- Role-aware enterprise controls
- Industry and organisation-specific knowledge
- Tone-aware conversational behaviour
- ANNA conversational architecture
- Consistent role and communication style
- Context carried through a complete journey
- Grounding in approved private information
Prompt and response tool
- Connected service across customer channels
- Text, voice, image and document understanding
- Role-aware enterprise controls
- Industry and organisation-specific knowledge
- Tone-aware conversational behaviour
- ANNA conversational architecture
- Consistent role and communication style
- Context carried through a complete journey
- Grounding in approved private information
APPLICATIONS
Specialised for the work of each industry.
The operating model changes by sector. The shared principle is clear: grounded information, controlled action and a dependable path to human judgement.
Customer service Digital Employee
Supports routine enquiries, authenticated service, document collection and controlled handover across customer channels.
Omnichannel shopping assistant
Helps shoppers discover products, check orders, manage delivery questions and move returns or exchanges forward.
Claims and policy assistant
Guides first notification of loss, gathers evidence, explains next steps and keeps customers informed while specialists retain authority.
Patient access assistant
Supports non-clinical appointment, referral, billing and pharmacy-administration journeys with clear escalation to qualified teams.
Service and support Digital Employee
Handles routine demand, assists live employees and coordinates follow-up work across the front and back office.
SHAPE THE ROLE
Define the Digital Employee your operation needs.
Start with one useful journey, clear boundaries and the systems needed to complete the work.
Schedule a SAM discussionSAM JOBS
See what roles SAM's can do
Browse 81 Typical SAM Roles — from receptionist and claims specialist to compliance, sales and operations — each a Digital Employee powered by ANNA and managed by AIM.
Operations Manager SAMBusiness Development Manager SAMRecruitment Coordinator SAMContent and Newsletter Editor SAMCall Center Agent SAMSEO Specialist SAM
See what roles SAM's can doENQUIRE WITH AIIT
Start a conversation about sam.
Tell us what you want to improve. Your enquiry will go directly to the AIIT team in Auckland.